Configuring your custom domain

Configuring a custom domain maximizes email deliverability by matching your tracking links to your sender domain.

Sanket Karamchandani avatar
Written by Sanket Karamchandani
Updated over a week ago

A custom domain personalizes your organization's link tracking URL to maximize email deliverability and reduce the chances of user messages being marked as SPAM. Sending messages with links and images hosted by your organization’s domain versus one that is shared by another organization sends a positive signal to corporate SPAM filters and strengthens your email sender reputation.

Note: In order to set up a custom domain, you'll need access to your DNS (Domain Name System) provider. If you don't know who your DNS provider is, we recommend checking with your IT team or the company you purchased your domain from.

Set up instructions 📋 

  1. Choose the domain you want to use. The URLs for open and link click tracking will have a format like the following: groove.[your_custom_domain].com . You need to decide what you want 'your_custom_domain' to be and it must begin with groove.

For example, Dunder Mifflin might choose to have the following domain:

2.  Add a CNAME record with the following format to your DNS:

Instructions on how to add a CNAME record for a few DNS providers can be found below:

3. Email and provide us with what you choose as 'your_custom_domain'. 

After our Support team verifies that the CNAME record has been set up properly with your DNS, they'll turn on your custom domain! 😄 

Note 1: Your custom domain should start with https vs. http

Note 2: It can sometimes take DNS providers up to 24 hours to propagate CNAME changes to the whole internet. Therefore, there is often a 1-2 business day delay in you emailing us and your custom domain being turned on.

Note 3: After your custom domain is turned on, users don't need to do anything to start using it.

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