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Spaces: Custom Account Lists

Collaborate with your team on target account lists

Sanket Karamchandani avatar
Written by Sanket Karamchandani
Updated over a week ago

It’s not easy to keep track of all the communication, conversations, meetings, next steps, and progress your team is making within all of your target accounts. Your Groove Spaces are the cleanest and most convenient place to build custom lists of accounts, collaborate with your teammates, analyze progress, and drive meaningful interaction within those accounts.

Building a Space

To get you started, you can create a Space using one of Groove’s shortcuts, or your own blank Space.

  1. Choose from one of the options shown above

  2. Name your account, and share it with whoever you’d like to collaborate with

  3. Import accounts to your Space

Live Spaces

When creating your Space, you can select the Live Space option by enabling Live Space or go your Live Space Settings tab once the Space is created.

With Live Space, you can connect your Space to a Salesforce report that will automatically import the opportunities in that report into your Space. Groove will also scan your Salesforce organization for new records and update your Space to match. This also includes removal of opportunities from the Space if the opportunity is no longer included in the SFDC report.

To enable Live Space:

  1. click on the + LIVE SPACE CONNECT

  2. Select a report folder

  3. Select a report

  4. Groove will verify the report contains opportunities

  5. Save

Once you've connected your Spaces to a report, you can manually refresh to obtain the latest accounts to pull in your Spaces, edit the report you've chosen, or delete your report.

Using your Spaces

The beauty of your Spaces is that there are countless ways for you to get the entire picture on each of your target accounts, collaborate with your teammates, and customize the information displayed to your liking. By default, you’ll see engagement data, account statuses, tasks associated to the account, and some other useful info. You can customize the table by moving the columns around, selecting which columns are displayed, and even creating your own columns.

New: Editable Fields in Spaces

  • Edit directly within your Space to update fields in Salesforce so the most relevant records stay up to date

Important: Groove admins can configure Spaces to include 20 additional Account fields (standard or custom) from Salesforce as described below to be displayed as columns in every Space.

Spaces Tasks

Within your Spaces, you can create Account tasks for yourself or for a team member shared on the Space:

Once you create the task, the person you've assigned it to will receive an email notification with all the details of the task, as well as a reminder 24 hours before it is due. The person who assigned it will receive an email confirmation when the task has been completed.

These tasks are the perfect way to collaborate on a Spaces or decide next steps when you're simply browsing or discussing target accounts.


  • A manager can assign a task to a rep to research an account

  • An Account Executive can assign a task for an SDR to call a specific person in an account

  • An SDR can even put preparatory meeting notes within a task so their Account Executive receives the email to review

How to get the most out of your Spaces:

Account organization is one of the top priorities of everyone in a Sales or Post-Sales organization, as the end goal is to drive positive interaction, build relationships, and bring revenue from each account. Currently, most folks in the industry are using messy spreadsheets, clunky SFDC reports, unorganized notes, or maybe a combination of all three in an attempt to keep track of their accounts.

Groove Spaces are meant to solve this critical issue by providing those resources in a standardized, clean, and collaborative environment. Below are some examples on how you can make use of them:

Sales Development Rep and Account Executive Collaboration:

Whether an SDR/BDR is setting up meetings for multiple AE’s, or an AE has multiple Inside Sales people prospecting into accounts with them, the team can create Spaces for each of these situations and share them out with the appropriate people.

  • Check which target accounts are the least/most engaged to come up with a game plan for increasing the engagement, or converting engagement into opportunities.

  • Assign tasks to each other as reminders to reach out to important prospects.

  • Pro Tip: Create a custom column called ‘Next Steps’ to keep track of what needs to be done to take each account to the next stage in your sales cycle.

Manager/Rep 1x1

  • SDR/Inside Sales Recap: Check progress, activity, and engagement with target accounts and decide on a strategy to drive more significant progress.

       Helpful Examples: Create a Space of an SDR's Top 50 accounts, or maybe the accounts in one of their territories.

  • AE Recap: Understand where each account is in the sales cycle, analyze which opportunities are progressing in the right direction, and where the revenue will be coming from!

       Helpful Examples: Create a Space of a rep's open opportunities, or maybe of their accounts 

  • Customer Success Recap: Identify which accounts may have an upsell opportunity, track which customers are coming up for renewal, and recognize which clients should be checked in with.

       Helpful Examples: Create a Space of a CSM's Tier 1 customers, or maybe of a list of accounts with upcoming renewals

Sales Handoff to Post-Sales/Customer Success

  • The Account Executive who closed a set of deals may have a shared Space with the Customer Success Manager who is working on onboarding the new customer.

  • Pro Tip: The AE should include relevant notes that would be helpful for the CSM either in the Omnibar Notes section for each account, or a column in the Space.

Individual Rep Spaces

  • SDR/BDR Spaces on top accounts that he or she is prospecting into next quarter

  • Account Executive Spaces with a few accounts where the rep has a referral or inside connection

  • CSM Spaces with accounts where their main POC has changed

The examples provided above are just a few of the many ways you and your team can use Groove Spaces. We'd love to hear from you how you're using them as well!

Groove Admins - Include Additional Salesforce Fields in Spaces

Groove admins can include up to 20 Account fields (standard or custom) for their users to be able to include as columns in their Spaces.  We’d recommend including the fields that are most relevant to your team, so that users can customize their own Spaces with those critical pieces of data.

Here's how:

  1. Go to the My Org Section in MMO

  2. Click into the Custom Spaces Fields from Salesforce

  3. Use the dropdown menu to choose the Account fields that will show up in your team's Spaces

Note: Field types currently not supported are listed below



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