Understanding your target customers is half the battle when selling to them. It is key to foster long term relationships with customers so that you can turn them into bigger deals in the future. 

LinkedIn is a valuable tool that helps you do the research you need to accomplish this. Nowadays Sales people and Customer Success specialists around the world are very much required to use it. That is why Groove is determined to help you utilize technologies like LinkedIn, by making them accessible in one place. Our integration with LinkedIn provides you with a seamless experience to allow you to execute your day-to-day Sales processes.

Find our LinkedIn Integration throughout different features in Groove!

LinkedIn via Omnibar

We are constantly switching back and forth from LinkedIn and Email to gain context on past conversations and do research on prospects to personalize our outreach. Groove’s integration with LinkedIn, allows you to pop-out your Groove Omnibar within your email itself, so you can access your prospects’ background within seconds. 

  • Icebreakers: learn about some icebreakers so you can start a conversation more organically. 
  • Mutual Contacts: reach out to mutual contacts so that they can help introduce your to potential prospects or customers.
  • Related Leads: find other potential contacts or leads that have a similar profile to further your chances of booking a meeting with someone at the account!

LinkedIn Step Types

Connect via LinkedIn Sales Navigator

If you have LinkedIn Sales Navigator (Team or Enterprise Edition), you can send Connection Requests directly from your Flow workstep. Be sure to include a personalized note so that your prospect is more likely to accept your invitation!

Send InMail via LinkedIn Sales Navigator

If you have LinkedIn Sales Navigator (Team or Enterprise Edition), you can send InMail directly from your Flow workstep. Of course, each InMail is a valuable touch, so make sure you personalize each message you send!

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