Email tracking empowers you with data on how your email recipients are interacting with your emails. Leverage real-time email-tracking notifications to engage with prospects while they're hot; look to your email open, link click, and reply rates, to analyze which prospects are most engaged with your outreach, what messaging is working, what time of day your messaging is working, and more. With this information, you can make informed decisions on your outreach next steps.

Access to and the mechanics of Groove's email tracking functionality is determined by a mix of admin-controlled and individual user settings.

The following settings can be customized in Groove's Profile Settings in Manage My Org, found here.

The Enable Email Open Tracking setting controls whether users can use Groove's email tracking functionality in the emails they send from Gmail. When this setting is disabled, users will not see the 'Tracking' icon in their Groove for Gmail compose bar.

Users will also see that the Email Tracking settings in their Groove Chrome extension have been grayed out.

The Blocklist Applies to Email Open Tracking setting determines whether emails exclusively to recipients whose email domains are listed on your team's Email Domain Blocklist will be tracked or not. When this setting is Enabled, emails exclusively to people on your team's Email Domain Blocklist will not be tracked.

The Disregard Teammate Email Opens setting dictates whether internal teammates that open a user's tracked emails will contribute toward the email open count for the email. When this setting is enabled, internal users will not trigger email opens when they open a teammate's tracked email.

Note: This setting only applies to email opens and does not apply to link clicks. Teammates must have the Groove Chrome extension installed for Groove to suppress their email opens.

If email tracking has been enabled for your account by your Groove admin team, you can configure your email tracking preferences in the Groove Extension settings by clicking the three dots in the upper-right corner of your Omnibar, then selecting Options.

When this setting is enabled, Groove will track all the outbound emails you send from Gmail by default. When you create a new email, Groove will automatically enable the email open tracking for the email. You can still choose to disable tracking for an email by deselecting the 'Tracking' icon in the Groove for Gmail compose bar.

When this setting is disabled, Groove will not track any of your emails by default. When you create a new email, the email open tracking will be disabled for the email. You can still choose to enable tracking for an email by selecting the 'Tracking" icon in the Groove for Gmail compose bar.

When this setting is enabled, Groove will automatically track any descriptive links in your email body for link clicks by default. When this setting is disabled, Groove will not track descriptive links by default. No matter the default settings for link tracking, you can still choose to manually enable or disable link tracking for your emails by clicking on the 'Tracking' icon in the Groove for Gmail compose bar.

Note: To enable this setting, the Track When Someone Opens an Email setting must also be enabled.

To send out a tracked email, check that the 'Tracking' icon in the Groove for Gmail compose bar is checked off. When you first create an email, Groove will either select or unselect the 'Tracking' option based on your Email Tracking settings.

You can review what exactly Groove is tracking in the email – just email opens or email opens and link clicks – by clicking on the tracking icon. You can make adjustments to the how the email is being tracked up until the time of send.

When you send an email with tracking enabled, a snackbar message should appear in the lower-left corner of your screen to notify you that email tracking either succeeded or was skipped per your org's settings.

Groove populates data on your tracked emails across Gmail, the Groove web app, and Salesforce so that you can stay updated as to when your prospects are engaging with your emails.

Any time someone engages with one of your tracked emails, that engagement will be logged in your Notification Hub. You can open the notification hub by left-clicking on the Groove Chrome extension once. Within the Notification Hub you can:

If you'd also like to receive desktop notifications for your email tracking engagement, you can enable them through these steps.

Groove will surface an 'infinity' icon and number to the left of the subject line of any emails that have been tracked. The number represents the total number of opens, clicks, and replies the email has accumulated to date. Hovering over the email icon will surface some bird's-eye-view insights into tracked interactions with the email to date.

When open a tracked email, an 'envelope' icon will display in the email's top row. Clicking this icon will open the email engagement history for the email where you can see date-, location-, and device-data for each engagement Groove has detected for the email.

The Activity Feed on the Groove Home Page, found here, also maintains a running log of all the tracked emails you've sent. Use the filters in the upper-right corner of the page to refine the list of tracked emails to only those that meet a specific criteria.

For tracked emails that have also been logged to Salesforce, Groove pushes tracking data back to the corresponding Task record in the following fields by default.

Groove can also be configured to push some additional engagement data back to various Salesforce records. These updates are not immediate and rather propagate to Salesforce on a 15-minute background sync worker.