Capturing and recording bounce codes and bounce reasons for emails that were not received successfully can provide valuable insights into your email campaigns and activities. By identifying the reasons why recipients are not getting your emails, you can improve your email deliverability, maintain a good sender reputation, and understand technical issues that can help improve the effectiveness of your email campaigns and communications with clients.
Contents of this document:
Creating new Task fields in Activity Object
* If you have the latest Groove Insights installed, these fields should already be available to you. You do not need to create the new fields.
To download the latest Groove Insights, please visit: https://go.groove.co/download-groove-insights
To capture the bounce codes and reasons, you must perform the following actions:
Follow the steps in https://help.salesforce.com/s/articleView?id=000387017&type=1 to reach the Salesforce page to create new fields for Activity object
Create the following fields under the
Activityobject:
Field Info | Field Type | Length | Description | Info Text |
field label: Email Bounce Code
field name: email_bounce_code | text | 100 | Numerical representation of the reason why an email message was not delivered successfully | If this email did not reach the intended recipient, this field will contain the corresponding bounce code why this email message was not delivered |
field label: Email Bounce Code Reason
field name: email_bounce_code_reason | text area | 255 | Detailed explanation for the corresponding bounce code | If this email did not reach the intended recipient, this field will contain the description and/or explanation for the bounce code |
* Please note that the bounce details are fields on the email activity in Salesforce, therefore, the bounced emails activities WILL NOT BE automatically deleted to capture the bounce information.
IMPORTANT: AFTER YOU HAVE CREATED THE NEW FIELDS, PLEASE REACH OUT TO YOUR CSM SO THEY CAN ENABLE THIS FEATURE
How to find the bounce codes and bounce reasons
For bounce codes and reasons to be recorded, the email sent must be logged to Salesforce
When the emails sent via Flow, One-Off Action, Gmail (for Google users) or Send With Groove (for Microsoft Outlook users) bounces, the bounce code and reason will be captured in the same Activity object as the email.
With the bounce codes, a Salesforce report can be generated to identify the emails that were not successfully delivered and the reason for the delivery failures.
Supported Bounce Codes
The following common bounce codes will be captured and recorded: